Agency Central is a suite of web-based ad agency software tools, specifically designed for ad agencies to provide a new level of client service quality and agency productivity.

Understanding how well you worked a job relative to the estimate is the key to the constant battle to maximize profits. But, typically, your time entry process is disconnected from the estimating process, which leaves a lot to intuition and experience. One poorly estimated job can sink the profits of ten others.

So, Agency Central provides a closed loop estimating and time tracking process that makes it easy for you to compare how the job should work in the ideal world, how you estimated the job, and how much time you put into the job in the real world.

Agency Central’s completely integrated approach even enables your team to keep a rolling estimate of the work to be completed, so you will know ahead of time which items will be done early and which late. This enables you to make adjustments to schedules and resources to ensure job profitability.

Time Tracking & Time Cards (Typical Usage)

• Tracking time to design a website
• Track time to layout a brochure
• Tracking time to research competitive ads
• Track time to author a brief
• Track time invested in client service and account management

Time Tracking & Time Cards - Features and Functions

• Enter start and end time
• Automatic calculation of projected totals
• Highlight work that is overestimated or underestimated
• Automatic audit trail on all time-tracking records
• Automatically alert manager(s) of projected overages
• Automatically calculate progress